RESEARCH INTO FEMALE SOLO ARTISTS

SABRINA CARPENTER

Sabrina Carpenter is an American singer, songwriter and actress who managed to transition from a Disney channel star and has become one of the biggest female pop artists in the world and is now one of the most influential female pop artists of her generation. Throughout her career she developed a recognisable brand identity which is entered around flirty, hyper- feminine persona. It combines a 1970s Bridgette Bardot aesthetic that includes witty and provocative lyrics with vintage and a signature pastel blue colour which have become a staple to her visual aesthetic and stage performances. Her sixth studio album, Short n' Sweet (2024) became her most commercially successful project to date including global hits like: Espresso, Please Please Please and Taste.

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The success of her album was supported through carefully planned promotional campaign across social media, music videos and her visual branding. Sabrina used her Instagram account in order to build anticipation before the release by regularly sharing teaser content, behind-the-scenes and professionally produced promotional photos. This allowed her audience to feel involved in the process of the album campaign while maintaining excitement about upcoming releases.

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Following the success of Short n' Sweet, she released her seventh studio album Man's Best Friend on 29th August 2025. The album was announced quickly through her instagram and generated discussion online due to its bold themes and controversial artwork. The album continues Sabrina's playful and confident brand identity while exploring themes of relationships, female empowerment and modern dating. The lead single 'Manchild" helped to build anticipation for the album even before its release and was heavily promoted across all social media platforms.

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Another convention of artist Instagram pages is through fan interaction, Since Sabrina often shares content which encourages comments, likes and reposts which helps her to maintain a strong relationship with her audience. This follows the Uses and Gratifications Theory because fans gain entertainment, information and gives them a sense of a personal connection with the artist.

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INSTAGRAM RESEARCH

One of the most important conventions of a music artists Instagram page is the creation of a strong and consistent identity. Sabrina achieves this through professional photography, maintaining a certain coordinated colour palettes and by regular promotional posts which are linked to her music releases.

Her Instagram account was used to announce Man's Best Friend and the reveal of the album cover. She also promoted the lead single 'Manchild' through teaser videos, behind-the-scenes content and links which take fans to streaming services. This helps to create excitement before releases and encourages audience engagment.